The idea for Blank Label first originated when Fan, Founder+Chief, was in London and first experienced the luxury of custom apparel. However if he wasn't taken by his boss, he never would have done it himself. For most people visiting a tailor for custom apparel is somewhat intimidating and often prohibatively expensive with most local tailors charging $150-400 for a custom dress shirt. That's when the idea of bringing it online occurred, and the mission of making the luxury of custom dress shirts more accessible and affordable was born. 

custom dress shirts